Marketing Executive

  • Job Reference: 39
  • Date Posted: 18 May 2021
  • Recruiter: Made Employment Ltd
  • Location: Ashby de la Zouch, Leicestershire, England
  • Salary: £25,000 to £30,000
  • Bonus/Benefits: parking, bonus, 34 days holiday
  • Sector: Business Admin Support
  • Job Type: Permanent

Job Description

Our client has been established for over 80 years and specialises in the design, manufacturing and supply of Workshop and In-Vehicle Equipment, with production facilities here in the UK, Germany and Hungary, and partner companies throughout the world.

There has been 3 major product launches in 2021 so far and the sheer volume of work is the reason for this position becoming available. This is a strategic role and as such the right candidate will need to demonstrate good commercial awareness

Key Responsibilities

Social Media

  • Work closely with Marketing and Sales team to deliver a content strategy that aligns with company's goals
  • Plan and schedule content on scheduling platform

Content Creation

  • Create quarterly and monthly content calendars
  • Keep up to date with industry best practice and monitor competitor activity
  • Write engaging and informative SEO copy
  • Complete keyword analysis for various channels
  • Writing case studies, editorials & new articles for online and offline distribution

Website

  • Maintain and optimise content on bott website for the vehicle enhancement section

Advertising and PR

  • Organise advertising and editorial placements in relevant publications for own websites & 3rd party websites

Shows and Exhibitions

  • Organising, managing and delivering key shows and events in the UK · Liaising with sales team to find out their exact event requirements and goals
  • Liaise with marketing team to publicise and promote events · Coordinate suppliers and event logistics
  • Manage exhibitions and events budget
  • CI - compliant implementation of events

Photography

  • Bott product · Customer product · Converted vehicles · Events (internal and external)

Filming

  • Work with internal Videographer to deliver required marketing material.

Presentations

  • Working with the bott team to deliver presentations with the correct messaging for Tenders/Customer meetings

Project Management

  • Adopt companywide project management tool to plan, schedule and complete tasks

Key Skills & Attributes

  • Experience with Adobe Products
  • Experience with Microsoft Office
  • Experience with Social Media scheduling software
  • Excellent spoken and written English
  • Experience with Google Analytics & Hotjar
  • Good attention to detail and be highly organised
  • Personable and able to engage with colleagues, customers and suppliers at all levels
  • An ability to build and manage strong relationships both internally and externally
  • An ability to analyse campaigns to support and build future strategies · Self-motivated and positive attitude
  • An ability to manage multiple projects with demanding workloads and lead times
  • UK driving licence

Hours of work

Monday - Thursday 09:00 - 17:00 Friday 09:00 - 16:30

Benefits

Parking onsite, Pension, Profit related bonus scheme, 34 days holiday

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