Digital Marketing Strategy Lead

  • Job Reference: 00000095-1
  • Date Posted: 14 June 2022
  • Recruiter: Made Employment Ltd
  • Location: Colindale
  • Remote Working: Some remote working possible
  • Salary: £40,000 to £55,000
  • Sector: Marketing
  • Job Type: Permanent
  • Contact: Maria Dowding
  • Email: maria@made-employment.co.uk

Job Description

Do you have a background in PPC, SEO and Social Media Marketing? Do you want to work for an interesting company where you take the lead with digital marketing decisions and where you will have a hand in shaping the online presence of an intriguing brand?  If so, then this is the job for you!

Our client are an equity release business who deal with high commodity products including cars, diamonds and watches.  They are looking for a digital marketing professional who is well versed with PPC, SEO and digital marketing.  The responsibilities for this role are as follows;

  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Optimise our digital marketing effort through activities that align with business KPIs and build on ROI
  • Devise strategies to drive online audience, tracking conversion rates and making improvements to the website where appropriate
  • Developing and managing digital marketing campaigns, utilising a range of techniques including paid search, SEO and PPC.
  • Oversee the social media strategy for the company
  • Manage online brand and product campaigns to raise brand awareness.
  • Improve the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Ability to compose short text / succinct key messages
  • Strong understanding of best practice in both social media (Facebook, LinkedIn, Twitter, YouTube) and Digital Marketing
  • Ownership of brand asset ensuring brand guidelines are always adhered to.
  • Demonstrable experience in using SEO, PPC ad management and Google Analytics.

This role offers a hybrid option where you only need to be in the office 1-2 days per week and you'll be working closely with one of the directors alongside a marketing agency.

If you're looking to expand your skills within digital marketing and are looking for a full time, permanent role, then apply today!!